Thinking about your messaging – how you deliver a message – can determine how successful you are in your communications.
Messaging is how you deliver a message and why. You need to give thought as to what the desired outcome is that you are trying to achieve. Also important is how the message will be perceived.
A blunt message with no consideration of perception will act like a hammer. It will be an attack and make people shut down.
When considering messaging here are some things to think about:
First, could the message be a negative or a positive? If it could be a negative how could you turn it into a positive?
An example: your team is not meeting its production goals. You need to communicate this in a way that helps them understand how they are falling short but doesn’t make them feel that they are being taken to task. The goal should be to motivate not frustrate.
Can you deliver the message in a way that shows concern for the best interest of your team and puts consideration on achieving organizational goals?
Second, what are you trying to achieve because of the communication? Hopefully, the communication isn’t to instill fear and intimidation.
In the example above it should be about improving your team’s performance. So, the messaging should be about concern for your team and help them to achieve their goals.
Third, once you have formulated the message consider how it will be perceived. In your mind, it may be a benign message but that may not be how others will perceive it.
You must consider how others will interpret your message. Try to see it from their perspective. How would you understand it if you were in their shoes?
Finally, think about what your motivation is. Why are you delivering this message? Is it because you’re upset, excited, encouraging?
If you’re upset and looking to get a quick fix to a problem – STOP. Give yourself some time to cool off and think about a better way to communicate what it is that is on your mind.
Before running head first to address a problem consider your messaging. Make sure you are doing things the right way for the right reason.
Think about how others will receive the message. Put yourself in their shoes and ask yourself how you would feel receiving the message.
Make sure your motivations are in line with your values. Don’t allow your emotions to deliver a message that will blow up on you.
Messaging can be delivered in a way that will either motivate or demotivate. By taking a little time upfront to consider what your goals are and how the message will be perceived you can ensure that your communication will be a positive one.